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Partnerships are built face to face

Building partnerships is the best feeling in business.

The handshake. The first order. The three-year contract. The operator who becomes part of how you win.

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The shift

Decisions are still
made face to face.

Email, data, social media, automation, AI. Everything scaled and everything moves faster, except the one thing that closes a deal.

In person.Senior people decide with the people they trust, across a table.
In the right state of mind.Out of the office, out of the inbox, with time to think.
In the right environment.Built for decisions, not for footfall.

That environment barely exists anymore. So we built it.

Buyers and suppliers in a one-to-one meeting, seen from above
The answer

So we built it.

One-to-one meetings room

One-to-one meetings

create clarity.

Brand experience stand at COHO Expo

Brand experiences

create conviction.

Speakers on stage

Business intelligence

creates context.

Together, they build partnerships. In person, in two days, in a room designed for nothing else.

30,000+one-to-one meetings since 2008
€10bn+collective buying power across two events
20one-to-one meetings guaranteed per event, across two days
120,000engaged B2B executives reached year-round
A supplier presenting to a buyer A buyer tasting bakery products
Done for you

Two days replace
six months.

  • Buyers pre-qualified. Twenty sites or more, budget holders, there to decide.
  • Meetings pre-scheduled. Twenty minutes each, matched to what you sell.
  • Research in your hand before the first handshake.
  • A minimum of 20 one-to-one meetings per event, across two days. Guaranteed.

You turn up.

Who is in the room

Over €10 billion of collective buying power.

Coffee-focused chainsFood-focused chainsContract caterersForecourt and travel operatorsHotel groupsVendingWholesale and distributors
Logos of operators who attend, including Starbucks, Costa Coffee, Gail's, Pret, Sodexo, Hilton, IHG, Marriott, bp, Aral, Tchibo and many more
Why partners return
30,000+

one-to-one meetings across the last two decades. Since 2008, Allegra and Coffee Ventures Europe have put Europe’s operators and suppliers across the same table. Many of the partnerships on the high street today started there.

“The event was exceptional. Connecting so many high-quality suppliers in one place was incredibly valuable. The depth and quality of conversations far surpassed what’s possible at a typical trade show.”

Head of Purchasing, Espresso Warehouse

“An inspiring and professional event that offers a valuable platform to meet key industry players and discuss innovative solutions.”

CEO, La Marzocco

“A fabulous event and a great opportunity to explore new innovation, meet industry experts and understand the evolving coffee landscape.”

Operations Director, Sodexo

“The networking opportunities and quality of attendees make this event essential for anyone serious about the coffee industry.”

Commercial Director, Eversys

“A vibrant space where innovation, ideas and relationships flourish.”

CEO and Founder, Watchhouse

“Very well organised with unique supplier connections.”

Head of Purchasing, Pret a Manger

“An essential date in our calendar, simply unmissable.”

Sales Director, Pfalzgraf
Portfolio Partner programme

Let’s build yours.

We are recruiting 30 Portfolio Partners to work with us in 2027 and beyond.

The room

London and Venice. One agreement, one price, first choice of buyers. 20 one-to-one meetings guaranteed per event.

The brand experience

Add a brand experience at COHO Expo and showcase your offering in a way buyers remember.

The campaign

A year-round marketing campaign that puts you, your products and your innovations in front of 120,000 highly engaged B2B executives across Europe.

Next step

Join the Portfolio Partner programme at Coffee Ventures Europe and let’s start building a 12-month pipeline like you’ve never seen before.

Request a callback Our partnership starts today.
Two rooms in 2027

One partnership covers both.

The buyers change. The room is the same.

Coffee Ventures Europe Ltd.  ·  Part of Allegra Group